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Axiological
Trading Pty Ltd was founded in 2002 and for many years distributed a
range of products in the Coffee and Slush sectors. In February 2008,
the owners, Andrew and Janet Dixon-Hughes, launched Essentially
Delicious (ED) and their own range of slush, chocolate and
coffee products Australia-wide.
Fruizia
Frozen Fruit Juice (Slush), Fruizia Frozen Cocktails, Fruizia Frozen
Frappes, Sorbets and Granitas plus the new range of Divinity coffee and
hot chocolate products are part of the comprehensive range Essentially
Delicious now stocks.
“It’s exciting and a bit scary, going it
alone, but we are confident in our abilities and ecstatic with the new
product lines, especially now Healthy Kids School Canteen Association
have registered our Fruizia Frozen Fruit Juice Slush Base and Divinity
Hot Chocolate products”, said Marketing Manager Janet.”
As a
family run business Essentially Delicious is small enough to be
personal, friendly and responsive to customers’ individual needs. The
company’s wealth of experience and established large customer base
means we can command the best prices from manufacturers and suppliers,
a saving we are happy to pass onto our customers. “Now we have our
independence - something both Andrew and I value highly – we can focus
on making our products the best quality for the best price while
introducing exciting new lines that can increase our retailers’ and
school canteen operators’ profitability” Janet said.
Andrew
Dixon-Hughes, General Manager, Essentially Delicious stated, “It has
always been important to us to assist school canteens, particularly, to
become more profitable as many struggle to survive, yet are so
important in school communities. As parents it is also important to us
to provide products that are nutritionally superior to our competitors,
taste great and kids love for the best price possible.”
Our
unique model for schools means that any size school can have a Slush
and Hot chocolate machine in their canteen and keep the profits in the
school.
To
discuss this unique model call Andrew or Janet or their friendly staff
on 1300 793 937 or 02 9009 6999 for a distributor in your area.
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